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On gratitude and how to make it stick.

Happy Thanksgiving

We’ve been in the bike game for some time.  Countless communities in countless cities, states and countries.  The most consistent thing you’ll find from place to place is an undying grassroots support for the community.

Whether it’s polo, touring, MTB or commuting, there’s always an entity at the heart that binds people.  Sometimes it’s just an individual, but oftentimes its a business.  Small and medium sized businesses make the bicycle community thrive.  They act as a dense mass at the center of a solar system around which everyone can spin.

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